Our mission

Our mission is to amplify our response to climate change.


To make this happen, we believe in empowering the changemakers, those who are already leading the fight against climate change - the climate cause organisations, the sustainable brands, and you, the sustainable shopper. These are the people, the founders, the companies, the organisations, who have led by example and given us hope in the face of our planet’s biggest threat.


By bringing together a community of changemakers and accelerating their positive impact, we’re creating a powerful, collective force that amplifies our response to climate change. 

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Our story

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Amplify was born out of a vision to create something that could tackle climate change at scale. As a team of technology and environmental enthusiasts, we knew that technology would be the key to creating something powerful enough that could drive large scale change. And so we began…

After two years of building, refining, and everything in between, Amplify was born. 

We realised that our planet’s greatest resources in the fight against climate change were the individuals and organisations already leading by example. We call them the changemakers - the conscious shoppers, the sustainable brands, and the climate cause organisations. We wondered, what if we could empower them further to do even more good?

And that’s exactly what we did. We created something that brings together our world’s changemakers, takes the good they are already doing, and amplifies it. We created something that can do good at scale. We created Amplify.